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In-depth guides for compliance officers & marketers.

Deep-dive playbooks for building compliant marketing workflows across regulated industries, channels, and review processes.

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Guides

Pennsylvania RIA Registration and Compliance Guide

This guide is for financial advisors looking to go independent, existing RIA firms expanding into the state, and compliance officers who need to manage Pennsylvania's specific requirements. What you'll learn here covers the complete registration process, every fee you'll need to pay, and the ongoing

Luthor Team··11 min read
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South Carolina RIA Registration and Compliance Guide

This guide is for financial advisors thinking about going independent, existing firms that want to expand into South Carolina, or anyone who needs to figure out what the state actually requires from RIAs. You'll learn about the registration process, the fees you'll be paying, and what ongoing compli

13 min
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The Ultimate Guide to New Mexico RIA Compliance

Launching a Registered Investment Advisor firm in New Mexico can be a rewarding venture, but you need to get through the state's compliance requirements first. And, well, they're not exactly simple.

9 min
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Rhode Island RIA Registration and Compliance Guide

Launching a Registered Investment Advisor (RIA) firm in Rhode Island can be a rewarding venture, but navigating the state's specific compliance landscape is a critical first step. The investment adviser industry is growing quickly. SEC-registered advisers grew 1.4% to 21,669 firms in 2024, and they'

10 min
Luthor state RIA compliance guide illustration for "The Ultimate Guide to Ohio RIA Compliance".
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The Ultimate Guide to Ohio RIA Compliance

Launching a Registered Investment Advisor firm in Ohio can be rewarding, but the state's specific compliance requirements present a complex first step that's known for tripping up even experienced advisors. Success depends on understanding a web of state-specific rules, mandatory document reviews, a

12 min
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How to Become a Registered Investment Advisor (RIA) in North Carolina

Launching a Registered Investment Advisor firm in North Carolina can be one of the best moves you make, but getting through the state's compliance requirements is probably the part that keeps you up at night. And honestly, for good reason. The investment adviser industry is growing fast. Total asset

10 min
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North Dakota RIA Registration and Compliance Guide

Launching a Registered Investment Advisor (RIA) firm in North Dakota presents a significant opportunity, but navigating the state's specific and actively enforced compliance landscape is a critical first step. If you're a financial advisor going independent or an existing firm expanding into the sta

11 min
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New York RIA Compliance from A to Z

Launching a Registered Investment Advisor firm in New York puts you at the center of the financial world, but getting through the state's compliance requirements is probably more complicated than you think. This isn't your standard securities registration process. New York does things differently, a

9 min
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How to Become a Registered Investment Advisor (RIA) in Vermont

Launching a Registered Investment Advisor firm in Vermont can be a rewarding venture, but the state's specific compliance landscape is probably one you'll need to understand well before you start. This guide is designed for financial advisors seeking independence, existing RIA firms expanding their

11 min
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WhatsApp, Signal, iMessage: Writing a 17a-4 Retention Policy for Modern Messaging Apps (Template Included)

Financial firms face a growing challenge: employees are using encrypted messaging apps like WhatsApp, Signal, and iMessage for business communications, but these platforms don't play nicely with SEC Rule 17a-4 recordkeeping requirements. The Securities and Exchange Commission has been clear about th

14 min
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What Triggers an SEC Exam in 2025? Lessons from the Latest Marketing-Rule Risk Alerts

The SEC's enforcement landscape has intensified dramatically, with the Enforcement Division pursuing over 130 actions against investment advisers and their personnel in 2024 alone. (Luthor) For the 15,396 SEC-registered firms managing approximately $128 trillion in assets, understanding what trigger

9 min
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The Ultimate Guide to Wyoming RIA Compliance

Launching a Registered Investment Advisor firm in Wyoming can be a rewarding venture, but the state's compliance requirements need careful attention right from the start. Wyoming has a pretty unique regulatory history, and understanding that context actually helps you see where things stand today.

14 min
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West Virginia RIA Compliance & Registration Explained

Launching a Registered Investment Advisor firm in West Virginia can be rewarding, but the state's compliance requirements are pretty detailed. If you're a financial advisor thinking about going independent, or maybe you're expanding your existing firm into the state, you need to know what you're get

11 min
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Washington RIA Compliance Guide: Registration & Requirements

Launching a Registered Investment Advisor (RIA) firm in Washington can be a rewarding venture, but navigating the state's specific compliance landscape is a critical first step. The financial advisory industry is growing fast nationally. As of 2024, there were 15,870 SEC-registered advisers managing

11 min
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The Ultimate 2025 Instagram Reels Compliance Checklist: Meeting FTC Influencer Disclosure Rules in 15 Steps

The FTC's updated Endorsement Guides, finalized in June 2023, have fundamentally changed how influencers must disclose paid partnerships on social media platforms. (Federal Trade Commission Announces Updated Advertising Guides to Combat Deceptive Reviews and Endorsements) These new rules specificall

13 min
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WORM vs. Audit-Trail: How to Decide Which 17a-4 Storage Method Fits Your 2025 Architecture

The SEC's May 3, 2023 amendments to Rule 17a-4 changed everything for broker-dealers. For the first time in decades, you can choose between traditional Write Once, Read Many (WORM) storage and a new audit-trail alternative. But which approach actually fits your firm's architecture and compliance nee

12 min
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Utah RIA Compliance: Registration & Requirements Guide

Launching a Registered Investment Advisor (RIA) firm in Utah can be a rewarding venture, but getting through the state's specific compliance requirements is a critical first step. If you're a financial advisor going independent or an existing firm expanding into Utah, you'll need to understand exact

11 min
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Virginia RIA Registration and Compliance Guide

Launching a Registered Investment Advisor firm in Virginia can be a rewarding venture, but the Commonwealth's specific compliance requirements represent a critical first step that can't be overlooked. And the stakes are getting higher.

11 min
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Tennessee RIA Registration and Compliance Guide

Launching a Registered Investment Advisor firm in Tennessee can be a rewarding venture, but the state's specific compliance requirements are something you need to get right from day one. The regulatory framework here is pretty comprehensive, and missing a step can cost you time, money, and possibly

10 min
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SEC Risk-Based Examination Checklist for Investment Advisers

The SEC Division of Examinations released its fiscal year 2025 priorities on October 21, 2024, and the message is clear: investment advisers need to prepare for more targeted, risk-based examinations. With over 15,396 SEC-registered firms now managing approximately $128 trillion in assets, the stake

9 min
Luthor title cover thumbnail for "Step-by-Step 2025 SEC Mock Exam Checklist for RIAs: From Document Request to Exit Interview".
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Step-by-Step 2025 SEC Mock Exam Checklist for RIAs: From Document Request to Exit Interview

Running a mock SEC exam isn't just about checking boxes. It's about building a compliance culture that keeps your RIA audit-ready year-round. With the SEC's Enforcement Division pursuing over 130 actions against investment advisers and their personnel in 2024 alone, the stakes have never been higher

15 min
Luthor state RIA compliance guide illustration for "South Dakota RIA Registration and Compliance Guide".
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South Dakota RIA Registration and Compliance Guide

Launching a Registered Investment Advisor firm in South Dakota can be a rewarding venture, but getting through the state's compliance requirements is something you need to take seriously from day one. The good news? The process is manageable if you know what you're doing.

10 min
Luthor title cover thumbnail for "SEC’s January 2025 $63 Million ‘Off-Channel’ Settlements: 5 Lessons for Your 17a-4 Retention Program".
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SEC’s January 2025 $63 Million ‘Off-Channel’ Settlements: 5 Lessons for Your 17a-4 Retention Program

On January 13, 2025, the SEC dropped another compliance bombshell. Twelve broker-dealers and investment advisers agreed to pay $63.1 million in civil penalties for failing to maintain and preserve off-channel communications as required by federal securities laws (Kirkland & Ellis). The firms admitte

11 min
Luthor title cover thumbnail for "SEC Marketing Rule + ADA: How to Build an RIA Website That Is Both Audit-Ready and Accessible in 2025".
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SEC Marketing Rule + ADA: How to Build an RIA Website That Is Both Audit-Ready and Accessible in 2025

The regulatory landscape for Registered Investment Advisors (RIAs) has become increasingly complex, with the SEC's marketing rule enforcement intensifying alongside growing ADA compliance requirements. In 2023 alone, plaintiffs filed over 4,600 web accessibility lawsuits under the ADA in federal and

12 min
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Pricing Benchmark: How Much Does an Outsourced AI Compliance Officer Cost for a $200M AUM RIA?

If you're running a $200 million AUM RIA, you probably know that compliance costs are climbing fast. Half of advisory firms expect new SEC rules to push their annual compliance costs to $100,000 or more (Luthor). But here's what might surprise you: outsourcing your Chief Compliance Officer function

10 min
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SEC 2025 Exam Priorities: Building AI & Fiduciary-Duty Controls That Survive an Audit

The SEC's Division of Examinations just dropped their 2025 priorities, and artificial intelligence tools plus fiduciary duty conflicts are front and center. (Luthor) If you're an RIA managing client portfolios with AI-powered investment platforms or robo-advisors, you're probably wondering what exac

13 min
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Guides

Navigating AI Compliance Risks: Essential Strategies for RIAs

The financial services industry is experiencing a seismic shift as artificial intelligence becomes increasingly integrated into daily operations. For Registered Investment Advisors (RIAs), this technological evolution brings both tremendous opportunities and significant compliance challenges. Recent

12 min
Luthor comparison illustration for "Manual Review vs. Real-Time AI Risk Detection: 70 % Faster Compliance Sign-Off Across $6.8 B AUM (Luthor vs. ComplySci)".
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Manual Review vs. Real-Time AI Risk Detection: 70 % Faster Compliance Sign-Off Across $6.8 B AUM (Luthor vs. ComplySci)

Compliance teams at registered investment advisors are facing a perfect storm. The SEC ordered financial companies to pay $8.2 billion in fines and penalties in 2024, a 67% increase from 2023 (Luthor). Meanwhile, half of advisory firms expect new SEC rules to push their annual compliance costs to $1

10 min
Luthor title cover thumbnail for "Launching an RIA in 2025: A 30-60-90 Day Compliance Program Blueprint".
Guides

Launching an RIA in 2025: A 30-60-90 Day Compliance Program Blueprint

Starting a Registered Investment Advisor (RIA) firm in 2025 requires navigating an increasingly complex regulatory landscape where compliance failures can derail your business before it even begins. The U.S. registered investment adviser sector hit 15,870 SEC-registered advisers in 2024, serving 68.

11 min
Luthor title cover thumbnail for "Implementing the SEC’s 17a-4 Audit-Trail Alternative in 2025: A Step-by-Step Guide for RIAs and Broker-Dealers Using Luthor".
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Implementing the SEC’s 17a-4 Audit-Trail Alternative in 2025: A Step-by-Step Guide for RIAs and Broker-Dealers Using Luthor

The SEC's 2023 amendments to Rule 17a-4 opened up new possibilities for financial firms looking to move beyond traditional WORM (Write Once, Read Many) storage systems. For the first time in decades, broker-dealers and RIAs can now implement audit-trail alternatives that meet regulatory requirements

17 min
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How to Validate AI Models for RIA Compliance Under SEC Guidelines

The SEC's March 27, 2025 AI Roundtable sent shockwaves through the advisory industry. Combined with the GAO's May 2025 warning about bias in financial AI tools, compliance officers are scrambling to build validation frameworks that actually work. We've seen firms panic-implement basic testing protoc

11 min
Luthor title cover thumbnail for "How to Use AI to Pre-Review Advisor Social Posts Under the SEC Marketing Rule: A Step-by-Step Workflow".
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How to Use AI to Pre-Review Advisor Social Posts Under the SEC Marketing Rule: A Step-by-Step Workflow

The SEC Marketing Rule enforcement landscape has become increasingly expensive for financial advisors. In 2023, firms faced $850,000 in settlements, and 2024 saw penalties climb to $1.24 million for Marketing Rule violations (Saifr). These aren't abstract regulatory warnings anymore. They're real fi

14 min
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How to Substantiate “Lower Fees Than Competitors” Claims in 2025: A Dual FTC + SEC Marketing Rule Playbook for RIAs

Making fee comparison claims in your RIA marketing materials feels like walking a tightrope. You want to highlight your competitive advantage, but one misstep could land you in hot water with regulators. The stakes are higher than ever, with consumer fraud losses topping $12.5 billion in 2024, up 25

15 min
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How to Choose an AI-Powered Outsourced CCO for a Sub-$100 M AUM RIA

Running a smaller RIA means wearing multiple hats, but compliance shouldn't be one of them. With the SEC's Enforcement Division pursuing over 130 actions against investment advisers and their personnel in 2024 alone, the stakes for proper compliance have never been higher (Luthor). For RIAs managing

10 min
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Guides

How to Register an RIA in Texas: Compliance Guide

Launching a Registered Investment Advisor firm in Texas presents a significant opportunity, but the state's compliance landscape is something you need to take seriously from day one. There's no way around it. The Texas market is massive, and with that size comes scrutiny that's quite a bit more inte

12 min
Luthor state RIA compliance guide illustration for "Wisconsin RIA Registration and Compliance Guide".
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Wisconsin RIA Registration and Compliance Guide

Starting a Registered Investment Advisor firm in Wisconsin comes with its fair share of paperwork and regulations, but understanding the compliance requirements from day one can save you a lot of headaches down the road. If you're a financial advisor thinking about going independent or an existing f

11 min
Luthor title cover thumbnail for "How to Build a 2025-Ready FINRA Rule 2210 Social-Media Influencer Program: Lessons from the 2023 Sweep and the M1 Finance $850k Fine".
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How to Build a 2025-Ready FINRA Rule 2210 Social-Media Influencer Program: Lessons from the 2023 Sweep and the M1 Finance $850k Fine

The financial services industry is grappling with a new reality: social media influencers are driving investment decisions, and FINRA is watching closely. In 2024, FINRA brought its first enforcement case against a broker-dealer's social media 'finfluencer' program, fining the firm $850,000 for post

14 min
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How to Automate Your 2025 RIA Compliance Calendar: A Month-by-Month AI Workflow Blueprint

Managing compliance deadlines as a Registered Investment Advisor feels like juggling flaming torches while riding a unicycle. You've got Form ADV updates, IARD fees, quarterly reviews, and state filing requirements all demanding attention at different times throughout the year. Miss one deadline, an

13 min
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How does AI improve compliance workflows for registered investment advisors?

Compliance costs are eating into RIA profits like never before. Half of advisory firms expect new SEC rules to push their annual compliance costs to $100,000 or more, and on average, businesses spend about 25% of their revenue on compliance-related activities. (Luthor AI) But here's what's changing

10 min
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From Document Request to Exit Letter: A 2025 Timeline Comparison of SEC Mock Exams vs. Real Examinations

When the SEC sends that initial document request letter, your heart probably skips a beat. You're wondering how long this whole process will take and whether you're truly prepared. Many RIAs ask us the same question: how long should a mock exam take, and does it really mirror what happens during an

10 min
Luthor cost and ROI trend illustration for "Funding Your Fix: Federal and State Grant Programs That Offset ADA Website Remediation Costs in 2025".
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Funding Your Fix: Federal and State Grant Programs That Offset ADA Website Remediation Costs in 2025

With over 4,600 web accessibility lawsuits filed in 2023 alone, ADA compliance has become a critical business imperative rather than an optional consideration (Luthor). The financial burden of website remediation can feel overwhelming for businesses, particularly when considering that 96.3% of top w

11 min
Luthor regulatory update alert illustration for "FINRA Rule 2210 Performance Projection Amendment: What the SEC’s July 26 2024 Stay Means for 2025 Marketing Plans".
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FINRA Rule 2210 Performance Projection Amendment: What the SEC’s July 26 2024 Stay Means for 2025 Marketing Plans

The recent SEC decision on July 26, 2024 has thrown a curveball at broker-dealers and compliance teams everywhere. One minute, the performance projection amendment seemed poised to change the way we communicate forward-looking data – and the next, the SEC stepped in and hit pause. If you’ve been kee

12 min
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Form ADV-C in 48 Hours: Designing an Automated Incident-Reporting Workflow Before the Clock Starts

When a cyber incident hits your RIA, you've got 48 hours to file Form ADV-C with the SEC. That's not much time to gather forensics, draft disclosures, route legal reviews, and submit through IARD. But with the right automated workflow in place, you can turn this compliance nightmare into a manageabl

11 min
Luthor cost and ROI trend illustration for "Fractional vs. Full-Time CCO Costs in 2025: Benchmarking the Break-Even Point for $100 m–$500 m AUM RIAs".
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Fractional vs. Full-Time CCO Costs in 2025: Benchmarking the Break-Even Point for $100 m–$500 m AUM RIAs

The compliance landscape for mid-sized RIAs has reached a critical inflection point. With the U.S. registered investment adviser sector hitting 15,870 SEC-registered advisers in 2024, serving 68.4 million clients with $144.6 trillion in assets, the pressure to maintain robust compliance programs has

12 min
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FINRA Regulatory Notice 25-07: A Practical Guide to Supervising AI Tools in 2025

FINRA Regulatory Notice 25-07, released on April 14, 2025, marks a significant shift in how broker-dealers must approach AI supervision. This notice extends Rule 3110 supervisory duties to generative AI workflows and proposes modernizing branch and remote supervision requirements. (FINRA AI Applicat

9 min
Luthor title cover thumbnail for "Decoding the SEC’s New AI Task Force (Aug 1 2025): Immediate Steps for CCOs".
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Decoding the SEC’s New AI Task Force (Aug 1 2025): Immediate Steps for CCOs

The SEC's August 1, 2025 announcement of its new AI Task Force sent ripples through the financial services industry. For Chief Compliance Officers at RIAs and broker-dealers, this development signals a new chapter in regulatory oversight that demands immediate attention and strategic preparation.

12 min
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The Ultimate Guide to District of Columbia RIA Compliance

Launching a Registered Investment Advisor (RIA) firm in the District of Columbia can be a rewarding venture, but navigating the District's specific compliance requirements is a critical first step. If you're a financial advisor looking to go independent, an existing RIA firm expanding into DC, or a

12 min
Luthor regulatory update alert illustration for "FINRA Regulatory Notice 24-09 Compliance Checklist: Deploying Generative AI and LLMs in Brokerage Operations".
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FINRA Regulatory Notice 24-09 Compliance Checklist: Deploying Generative AI and LLMs in Brokerage Operations

FINRA's Regulatory Notice 24-09 dropped in March 2024, and it's been keeping compliance teams busy ever since. The notice doesn't ban generative AI outright, but it makes one thing crystal clear: if you're using AI tools in your brokerage operations, you better have your compliance house in order. (

11 min
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Choosing an AI-Powered Advertising Review Solution: 2025 Buyer’s Guide for FINRA 2210 Compliance Teams

Compliance teams are drowning in advertising review requirements. With FINRA Rule 2210 demanding principal approval for all communications and the 2024 AI Notice adding new oversight expectations, manual review processes can't keep up with modern marketing velocity. (FINRA Advertising Rules)

8 min
Luthor title cover thumbnail for "Complete Guide to Conducting Your 2025 Annual RIA Compliance Review Under SEC Rule 206(4)-7".
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Complete Guide to Conducting Your 2025 Annual RIA Compliance Review Under SEC Rule 206(4)-7

The annual compliance review isn't just another regulatory checkbox. It's your firm's most critical defense against enforcement actions that cost the industry billions annually. In 2024, the SEC ordered financial companies to pay $8.2 billion in fines and penalties, a 67% increase from 2023 (Luthor)

15 min
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Chief Compliance Officer’s Playbook: 7 Action Items from the SEC AI Roundtable

The SEC's March 27, 2025 Artificial Intelligence Roundtable sent ripples through the compliance community. Acting Chair Mark Uyeda and Commissioners Peirce and Crenshaw laid out their vision for AI oversight in financial services, and the message was clear: the regulatory landscape is shifting fast.

9 min
Luthor title cover thumbnail for "AI-Powered Workflow to Comply with the SEC Marketing Rule: A Hands-On Guide for RIAs".
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AI-Powered Workflow to Comply with the SEC Marketing Rule: A Hands-On Guide for RIAs

The SEC Marketing Rule has fundamentally changed how RIAs approach marketing compliance, and 2025 brings even more scrutiny. With half of advisory firms expecting new SEC rules to push their annual compliance costs to $100,000 or more, the pressure to automate compliance workflows has never been hig

10 min
Luthor enforcement and risk illustration for "Avoiding ‘AI-Washing’: Lessons from the SEC’s First Marketing-Rule Enforcement Actions".
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Avoiding ‘AI-Washing’: Lessons from the SEC’s First Marketing-Rule Enforcement Actions

The March 18, 2024 settlements with Delphia and Global Predictions sent a clear message to the financial services industry: the SEC isn't playing around when it comes to AI claims. These enforcement actions represent the first time regulators have specifically targeted "AI-washing" under the Marketi

11 min
Luthor secure records illustration for "Building an AI-Powered Compliance Audit Stack to Ace FINRA Exams in 2025".
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Building an AI-Powered Compliance Audit Stack to Ace FINRA Exams in 2025

FINRA cycle exams are coming, and broker-dealers need to be ready. With FINRA's 2025 priorities focusing heavily on cybersecurity and fraud detection, the old manual compliance approach just won't cut it anymore. (FINRA Annual Regulatory Oversight Report)

14 min
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Automating SEC Marketing Rule Reviews in 2025: A Step-by-Step Workflow with Luthor’s AI Engine

The SEC's Marketing Rule 206(4)(1) has fundamentally changed how RIAs approach marketing compliance. Since its implementation in November 2022, firms have struggled with the manual review burden, often spending weeks vetting a single piece of marketing content. But here's what we've learned from wor

12 min
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